SEO and PPC Masterclass

Contact details

Email: Tel: 0161 393 4321


Elliot House
151 Deansgate
M3 3WD
Manchester City Centre

This one day masterclass will combine theory with practical know –how to help you understand the different online channels available to create a structured digital marketing plan.

Registration no longer available


This Google course will increase your overall knowledge of search engine marketing and the benefits it can have, including increasing business leads and generating revenue for your business. Key course content includes: PPC – Pay Per Click

  • Introduction to Adwords- Understand your business market through; Key word research, competitor research, routes to market
  • Learn how to generate best practice campaign structures
  • Learn how to use keyword match types in order to get the most out of your account
  • Best practice methodologies surrounding account optimization
  • Measurement –reviewing your AdWords performance

SEO – Search Engine Optimisation

  • Understanding the key attributes of SEO; website structure, search term research, content creation and link acquisition
  • Best practice methodologies and skills to equip you with the knowledge necessary to plan and implement a successful SEO campaign
  • Learn how to manage your online brand in order to increase its market share in the natural listings
  • Google Analytics –10 things you need to look for whilst monitoring your websites traffic

By the end of the course, you will be able to create, implement and manage a search marketing strategy that suits your budget and business needs.


Start 10.00am Close 4.00pm

Who is this suitable for?

Anyone the is interested in increaseing their overall knowledge of search engine marketing and the benefits


Standard: £199.00 + VAT

Member: £175.00 + VAT