Search Engine Optimisation and Pay Per Click Training Workshop

Contact details

Skills Team
E: professionalservices@gmchamber.co.uk
T: 0161 393 4321

Location

Chamber Space
Elliot House
151 Deansgate
M3 3WD
Manchester City Centre

This one day training workshop has been designed to provide you with the tools and knowledge you need create successful digital marketing campaigns which deliver your business a positive ROI (return on investment).

Registration no longer available

Details

This one day training workshop has been designed to provide you with the tools and knowledge you need create successful digital marketing campaigns which deliver your business a positive ROI (return on investment).

This course delivered by Digital Specialists from Bring Digital is aimed at increasing your overall knowledge of search marketing and it can drive additional sales and leads into your business at the lowest possible cost.

Key course content includes:

PPC – Pay Per Click

  • Introduction to Adwords - Understand your business market through; Key word research, competitor research, routes to market

  • Learn how to generate best practice campaign structures

  • Learn how to use keyword match types in order to get the most out of your account

  • Best practice methodologies surrounding account optimization

  • Measurement – reviewing your AdWords performance

SEO – Search Engine Optimisation

  • Understanding the key attributes of SEO; website structure, search term research, content creation and link acquisition

  • Best practice methodologies and skills to equip you with the knowledge necessary to plan and implement a successful SEO campaign

  • Learn how to manage your online brand in order to increase its market share in the natural listings

  • Google Analytics – 10 things you need to look for whilst monitoring your websites traffic

By the end of the course, you will be able to create, implement and manage a search marketing strategy that suits your budget and business needs.

Itinerary

  • Registration: 9.30am
  • Close: 4.00pm

Who is this suitable for?

Open to any business

Price

Standard: £249.00 + VAT

Member: £199.00 + VAT