What's Your Job?

Understanding the world of work

Unfounded and outdated perceptions, or even simple unawareness when it comes to particular sectors, jobs or just employment in general, can lead to skills shortages and a lack of diversity in certain roles or work environments.

We perhaps see this most obviously in the manufacturing and construction industries, where mis-perceptions have led to serious skills and diversity issues. By breaking these common views down and exposing young people to the full range of opportunities available to them, we can build more modern, inclusive and productive workforces better prepared for the future.


  • Create and promote a better understanding of what the world of work is and what opportunities, careers and job roles there are.