Book your free place at the next Manufacturing Champions event - connecting leaders from small and medium sized enterprises with our Champions from the manufacturing and engineering sectors.
During the session you'll hear from Julie Graham of Distinction Consulting and Nicole Whittingham of Wilson Cooke who will lead on a session focused on doubling growth through intelligence, insight and informed marketing strategy. This 60 min session will use an SME manufacturer as a genuine case study to demonstrate:
The importance of research in identifying, understanding and developing new markets
How increased customer and market knowledge informs the creation of a robust market entry strategy
The importance of the effective execution of marketing strategy for business growth
The session will also feature a workshop exercise which has been designed to help delegates to identify, understand and enter a new market for their own organisations.
The Manufacturing Champions will talk about their experiences in identifying and developing new markets and will share best practice.
The event will close with a tour of the Whitecroft Lighting facility, which will demonstrate some of the topics discussed during the event.
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