Making sure your products and services can be easily found on Google and other search engines is one of the most important tools for businesses to raise brand awareness and increase lead generation. Not surprisingly, on Google the top 5 results get 75% of the clicks!
Two important methods to achieving high ranking positions on Google are Search Engine Optimisation (SEO) and Pay Per Click (PPC) and these methods continue to be the most difficult things for the many businesses to understand and include in the online marketing strategy as they change so frequently.
SEO and PPC are probably the most efficient and affordable marketing strategies that exist today. By understanding these methods more you can make small changes to your online marketing strategy that will increase your leads and customer reach.
If you work in marketing and would like to find out how to about to use these methods, we have two spaces left on Search Engine Marketing: SEO and PPC Training taking place this Thursday. It is a practical, hands on training day which will teach you the fundamentals of SEO and PPC and how to develop effective search campaigns.