B&M Waste Services, a local waste management company, have further pledged their support to Birmingham-based charity, the Lily Mae Foundation, with a cheque donation of £3,000. The Lily Mae Foundation support parents and families who have tragically and traumatically lost a baby to stillbirth, neonatal death or medical termination.
Despite its frequency, there is still very little public perception of the devastating impact of stillbirth, neonatal death and baby loss through medical termination on parents, their families and friends.
Throughout the year, B&M Waste staff members will take part in fundraising activities and challenges, with the hope to raise even more much-needed funds for the charity.
Commenting on the donation, Ryan Jackson, Founder and Managing Director of The Lily Mae Foundation, said: “We are delighted to once again, be chosen by B&M Waste to be their Birmingham-based Charity of the year for 2019. We have built a strong relationship with the staff at B&M and are very grateful for the amazing support that they offer to us, to help break the taboo associated with baby loss.
The funds raised by B&M Waste will help to provide information and counselling support to parents and families involved, training for medical staff and importantly, memory boxes and memory making kits to Bereaved Parents and Grandparents. These funds will also aid the research into the prevention of stillbirth and neonatal death.”
Sean Sudworth, from B&M Waste, said: “Having worked with The Lily Mae Foundation over the past few years, it was fantastic to be able to donate such a great amount to support their vital work. As our nominated charity for Birmingham, we have a close relationship with the team at the foundation and we look forward to helping them in any way that we can throughout the year.”