Ancoats-based B2B digital marketing agency, BW Marketing, has rebranded as List & Found.
Founder, Chris Bardsley, formerly of The E Word & Applied Digital Marketing, set up the agency in April 2018.
Following recruitment and winning ‘Start Up Business of the Year’ at the Oldham Business Awards in April last year, a brand discovery process began in October 2019.
Explaining the reason for the rebrand, Chris Bardsley commented: “A lot has changed in the two years we’ve been operating. ‘BW’, for starters, was a combination of initials of two founders, and now there’s just one! But more importantly, the business has grown beyond just me. With staff, collaborators and a bunch of clients involved, we needed something that represented who we are.
“Adrian was the perfect person to take us on that journey. I’d seen his work as a colleague at Bridge Insurance and RMS Scanning, with a real knack for communicating the essence of a brand. Following workshops and a fair bit of thinking time, he unveiled the new brand, centred around the approach of ‘brand discovery’ and simplifying the digital process.
“Creative followed, with Sean taking the reins on everything visual alongside copywriter Lorrie Hartshorn and web developers Create8, who have all given us an identity we can be proud of and a platform that will help us achieve our ambitious goals over the coming years.”
In the last 12 months, List & Found have won clients across the North West, including the UK’s leading cleaning product distributor, Robert Scott, and The Staff College, who have recently been awarded a £3m Government tender.
The new website is www.listandfound.co.uk