The Habits Coach and SmarterNewBusiness.com come together to form a new business combining sales and marketing best practice
OPTSM Limited has been founded with a stated aim to Optimise Sales and Marketing - combining The Habits Coach and SmarterNewBusiness.com methodologies. This new business creates a uniquely balanced approach and distinguishes the consultancy business from alternatives with an ability to both create and convert more revenue opportunities for clients.
Richard Higginbotham (pictured left) (SmarterNewBusiness.com) and Steve Edge (pictured right) (The Habits Coach) met through Greater Manchester Chamber of Commerce. They have much in common having both forged their values in corporate careers driving new business and launching new products.
Sharing a belief in ethical business development and selling the way that clients want to buy, the recognise the value of partnership.
They have already delivered successful engagements together, creating sales growth for a global telephone headset software / technology business and a national home improvements business.
Richard, the marketing specialist, commented “Sales and marketing should always be aligned, but too often the process becomes fragmented. This leads to frustration for the client, the seller and the business and too many opportunities are missed”.
Steve (pictured) the sales professional, adds “Sub-optimal strategies and processes too often create pressures that cause sales and marketing teams to deviate from best practice."
By helping clients quickly and easily get on the right track and introducing new and improved methods, OPTSM is helping clients to work smarter for growth and raise their levels of competence.
Steve and Richard believe a healthy debate between Sales and Marketing disciplines is important. The different perspectives come together to drive better critical thinking.
Helping clients to solve their problems is a fundamental value shared by both founders. As is honesty and integrity. “Our service helps businesses in a range of markets to launch (or relaunch) new growth initiatives. Our combined experience covers a spectrum of sectors and business models” says Steve “We always start with a no obligation conversation - if we can’t help them directly we can almost certainly suggest someone better placed”.
OPTSM will retain both the SmarterNewBusiness.com and The Habits Coach brands. SmarterNewBusiness.com addresses growth challenges from the perspective of marketing strategy, process and technology. The Habits Coach tackles growth challenges through the strategy, skills and behaviour of sales people and teams.