Strength in numbers has never rung truer. Firmly established Chamber member, Cresta Business Travel has just announced their joint partnership with Asemblr.com - the online event planning platform pioneering change within the corporate meetings and events sector.
This exciting announcement puts Greater Manchester on the map as a hub for new age TMC and MICE service solutions, with Cresta being in a powerful position to extend their specialist corporate travel solution to include booking meetings, events and incentives. It also emphasizes the benefits of being a chamber member with an opportunity for like-minded business to scale efficiently, without putting additional resource stresses on their businesses.
Cresta Business Travel MD Denise Fraser (pictured) commented: “This year marks our 50-year anniversary since the original conception of Cresta Business Travel in 1969 and it is understandably a significant milestone for us as a local business too. As a well respected, top 30 TMC, all eyes are permanently on us and the strategic moves and collaborations we make.
It has become key to us to embrace technology and innovation within our business strategy wherever possible, with the intention of enhancing our service offering to existing clients and at the same time looking at innovative ways to target untapped sectors. What we identified within Asemblr and their business model really excited us. This partnership is an obvious natural market fit and puts us in a unique position to offer an extended service across both of our sectors. This strategic partnership reinforces our brand proposition of providing a specialised and focused solution to our clients.
Mark Hume, Business Development Director from Asemblr.com’s Bolton office added: “I’m absolutely thrilled to announce this exciting partnership with a trusted and well-respected organisation within the Manchester Chamber of Commerce community. The positive impact, adoption and footprint we are creating within the corporate and TMC world is recognition that the MICE industry is in need of change and modernisation.
Partnering with Cresta is a natural alignment of a shared industry vision – embracing technology whilst putting customers at the heart of everything we do and delivering value at every touch point. From new products to new processes, we do our utmost to ensure we are easy to do business with and carry it out in the most efficient and cost-effective manner.
This will enable the TMC to focus on what is really important; providing a unique and bespoke service where industry expertise, vision and a human element is the biggest value-add. We look forward to bringing new ideas, products and valued solutions alongside the Chamber to the industry at large.”
Both Asemblr and Cresta Business Travel have defined themselves as progressive thought-leaders for Greater Manchester and are committed to continuously embrace and develop their technology, automation processes and a new age of service solutions to enhance their credibility in the market. The positive response and feedback received from local corporations and organisations has magnified the true value of being a registered member of the Chamber of Commerce.
The team looks forward to an exciting 2019 fuelled by ambition, market education, client empowerment, and progression