Hits Radio Manchester Cash for Kids is a local grant giving charity that supports disadvantaged and disabled children in Greater Manchester.
Every November, it launches a ‘Mission Christmas’ campaign with the aim of collecting toys to help tens of thousands of underprivileged children in Greater Manchester to have a happier Christmas.
Last year, thanks to the generosity of people in Greater Manchester and the incredible support received, a phenomenal £3million worth of toys were collected which were distributed to over 60,000 children in Greater Manchester. If this campaign had not been run, those local children would have woken up on 25th December to nothing from Santa.
One in three children in Greater Manchester live in households that are unable to heat their homes, pay their rent or provide hot meals. Mission Christmas aims to help children in families who face these struggles every single day. It's more than delivering toys, it’s giving hope, knowing somebody cares and allowing children to still believe in the magic of Christmas.
Bev Place from Rochdale Connections Trust explained the difference toys make to the children she works with: “Many of the children we work with have had to flee their former home with their mum due to Domestic Violence and Abuse.
"They literally have nothing. Last year we received presents for every child from Mission Christmas! It was, without doubt, the best Christmas ever for our families, as we permitted Mums to wrap the presents for their children and to have the joy of giving them to them.
"This brought huge joy not only to the children, but also to the Mum’s who feel tremendous guilt that they are not in a position to purchase gifts themselves. They were all so appreciative that others cared enough to help. I would appeal to any business/individual considering supporting Mission Christmas to get involved.
"A small donation really can make a massive difference to the lives of people living in your community. We were fortunate enough to witness the positive impact of the kindness of caring strangers last year on all members of family; providing happiness and a glimmer of hope at a truly difficult time in their lives. The realisation that people cared about them moved the Mums (and our staff) to tears. We were fortunate enough to see what a huge difference Mission Christmas made to the lives of over 150 children and young people last year. By coming together we can make Christmas a happy time for those children who are living in poverty throughout our region.”
Mission Christmas launched again this year on 12th November, with the aim to help as many (if not more!) local children. As a small team of three, Cash for Kids are looking for support from local businesses and schools to help them with their mission.
Could your workplace be a public drop-off point for toys?
Could you collect toys amongst the staff in your office?
Or why not take part in a Christmas Jumper Day or festive bake sale to raise vital funds?
Anything you could do to help will make a massive difference to local children this Christmas.