Research reveals the growing role of business intelligence

Date: 23/01/2018
Author: Robert Walters
Company: Robert Walters

  • 80% of senior professionals plan to use BI tools for dashboard reporting in 2018
  • Self service BI is becoming more prevalent, with 58% of respondents planning to use BI for personal use in the next 12 months
  • Almost half of senior professionals will use BI tools for operational analytics help strategic decision making

The Robert Walters Business Intelligence Market Guide has found that eight out of ten senior professionals plan to use business intelligence tools for dashboard reporting in the next year

As employers become increasingly aware of the value effective business intelligence can provide in terms of gaining a competitive advantage, BI tools are becoming significantly more popular for dashboard reporting.

Ahsan Iqbal, Associate Director at Robert Walters, comments: “As businesses gain access to increasing volumes of data, employers have come to recognise effective BI tools are essential for processing this data into meaningful insights which can offer strategic advantages.”

“In addition, senior professionals are coming to recognise that customised, personalised business intelligence tools can offer significant value, with 58% of professionals planning to use business intelligence for personal use in 2018.”


Business intelligence tools which can allow data to be visualised for ease of communicating insights are also becoming more popular, with almost half of senior professionals planning to use BI tools for this purpose in the next 12 months.

Ahsan Iqbal continues: “While business intelligence is widely recognised as offering significant value, many professionals still face the challenge of effectively communicating insights gained through data analysis.”

“However, as BI platforms are becoming more advanced, the functionality to visualise data in a way that makes it easy to communicate to other stakeholders in the business is becoming more sophisticated.”

“As a result, senior professionals are becoming more confident about being able to use these tools as an effective means of influencing other stakeholders within the business.”

Learn more and request a copy of the research here

For further information, please contact Alan O'Doherty on or 020 7509 8839