10,000 consumers took part in DWF's global survey to understand the global consumer behaviour trends key to retail strategy.
Surveying 10,000 consumers across 10 international markets, The DWF & Retail Week Global Consumer 2019 report provides retailers and consumer goods businesses with critical insight into changing sentiment across the world.
Key themes covered:
- How confident are consumers about their economic/political environment?
- How is their disposable income and buying power impacting their purchasing decisions?
- What are consumers going to spend their money on? What factors impact their decision making?
- Buying behaviour - how are they influenced? How do they shop? How do they want things delivered?
These questions are answered in the context of 10 key markets surveyed - indicating to readers what each jurisdiction's challenges and opportunities are for retailers.
The DWF and Retail Week Global Consumer 2019 report surveyed 1,000 consumers in each of the following jurisdictions: Australia, China, France, Germany, Italy, Kenya, the United Arab Emirates, the Republic of Ireland, the UK and the US. Research took place in October 2018.
Find out more
If you have a question about the report or the retail sector more widely, please contact DWF's Head of Retail, Food & Hospitality Hilary Ross (pictured).