Results of Global Consumer Survey Revealed

Date: 18/12/2018
Author: DWF
Company: DWF

10,000 consumers took part in DWF's global survey to understand the global consumer behaviour trends key to retail strategy.

Surveying 10,000 consumers across 10 international markets, The DWF & Retail Week Global Consumer 2019 report provides retailers and consumer goods businesses with critical insight into changing sentiment across the world. 

Key themes covered: 

  • How confident are consumers about their economic/political environment?
  • How is their disposable income and buying power impacting their purchasing decisions?
  • What are consumers going to spend their money on? What factors impact their decision making?
  • Buying behaviour - how are they influenced? How do they shop? How do they want things delivered?

These questions are answered in the context of 10 key markets surveyed - indicating to readers what each jurisdiction's challenges and opportunities are for retailers.

Download your copy of The Global Consumer 2019 here.


The DWF and Retail Week Global Consumer 2019 report surveyed 1,000 consumers in each of the following jurisdictions: Australia, China, France, Germany, Italy, Kenya, the United Arab Emirates, the Republic of Ireland, the UK and the US. Research took place in October 2018.

Find out more

If you have a question about the report or the retail sector more widely, please contact DWF's Head of Retail, Food & Hospitality Hilary Ross (pictured).