PR, marketing and creative consultancy, Smith Goodfellow, launched their new logo and website in style at GraftersLIVE, hailed as Manchester’s ‘mini MIPIM’, on 8th March. The well-established firm, which specialises in the construction, manufacturing and industrial sectors, has grown significantly in the last 18 months. So, it was time for a fresh look to truly reflect the capabilities and strengths of this thriving Stockport based business.
The logo was designed by the SG team as an in-house branding project. Based on the architecturally stylised image of an origami crane in flight, it represents uplift, inspiration and good fortune, as well as providing the potential for some construction puns!
The new website showcases the high-quality, creative and expert knowledge Smith Goodfellow has to offer, and is designed to welcome visitors to the heart of how this friendly and professional team operates.
Cathy Barlow, Managing Director, said: “Here at Smith Goodfellow, we are passionate about valuing our clients, suppliers and our team. The new website gives our stakeholders a digital platform where they can find out how we can help them, and where they can learn about us and our values.
People and relationships matter, so it is crucial that our public face matches who we really are. It took a lot of focus and effort for our hard-working team to create a logo and website that captures that. Of course, we also encourage people to go beyond the website by getting in touch and popping into our office for a brew and a chat!”
Smith Goodfellow boasts an array of impressive global and SME clients, recently adding the BMI Group to its portfolio, alongside a longstanding relationship with the Kingspan Group.
They are also looking forward to welcoming another new team member, the fourth in the last 18 months, with the arrival of a skilled copywriter and creative thinker, Jenny Heil.