Wavemaker, GroupM’s new billion-dollar revenue, media, content and technology agency created from the merger of MEC and Maxus, is now open for business in London, Manchester and Edinburgh.
Its UK headcount stands at 700, including nearly 80 in its new data and technology services division, TAPP.
Jason Dormieux, CEO of Wavemaker UK, said: “It’s time for a new kind of agency, one based around our belief that real business results for clients and media creativity can only be delivered by a true balance of media, content, and technology. Wavemaker is that agency, and it’s exciting to embark on our journey of growth and transformation with so many exceptional clients, media partners, and Wavemaker people.”
Wavemaker is centring its model on understanding the customer purchase journey.
Mick said: “All our people, processes and technology are untied through our focus on understanding, accelerating and optimising purchase journeys; making them more satisfying for consumers and more effective for our clients."
As Wavemaker launched officially in Manchester, Mick Style (CEO) and Emma Slater (MD) announced the exciting launch of their new operating process - Rapid Growth Planning:
Emma said: “Rapid Growth Planning encapsulates our entire operating process. From purchase journey diagnosis, journey design, right through to journey activation and optimisation. Over the coming months all Wavemakers will be trained in Rapid Growth Planning in order to help our clients create better experiences and better outcomes from their purchase journeys.”
Wavemaker was created in June 2017 following the merger of MEC and Maxus and we officially launched on 2nd January 2018. We are over 700 people in the UK, and ranked number 2 in term of size of client billings in the market. MEC have a diverse set of skills covering media and digital planning and buying, paid search, SEO, content planning, social media, sponsorships & partnerships, data and analytics services.
We are proud to represent the following clients in Manchester for whom we drive customer acquisition from their media and digital strategies: Jet2, GWR, TransPennineExpress, Swinton, Shearings Holidays, JRW, The Gym Group, First4Lawyers, Gladstone Brookes, & Leesa.
Wavemaker will have offices in 90 countries with over 8,500 employees.
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