I recently attended an enlightening online event called 'The AI Advantage'.
Like with anything new, if you're unsure about how to use AI be curious and take small steps with tools like ChatGPT, Claude and Google Gemini.
The event delved into the transformative role of AI in marketing content creation for entrepreneurs and small businesses.
Here are my key takeaways, with my own spin:
- - -
1️⃣ Gain Ideas
Use ChatGPT, Claude or Google Gemini to generate a flurry of ideas for your blog and social media posts.
2️⃣ Select Topics:
From the ideas list, drill down into topics and sub-topics that resonate with your expertise. This part is pretty crucial for structuring your content posting plan based on what you want to be known for online.
3️⃣ Outline Your Content
Develop an AI generated blueprint for your content. Given the ongoing debates around digital watermarking, i.e. who owns the content that's output from AI tools, it's wise to customise AI-generated content to make it your own.
But Here's The Thing:
The extent of how much you need to change AI-generated content to make it your own is still open for discussion and analysis. I.e. No-one knows yet.
4️⃣ Proofread and Edit
Use AI to refine your draft content into publish-ready pieces. (With this, will proofreading become a lost skill?)
6️⃣ Make It Easy to Read
Opt for clear, concise sentences that resonate with your ideal clients to boost engagement and SEO effectiveness.
- - -
Given the legal complexities surrounding AI-generated content, my take is to proceed as though you don't own AI outputs.
Instead, infuse them with your own unique touch!
✅ Would you like more guidance with AI tools and content creation?
Join my Optimisation Superstars online group academy for full access to a comprehensive marketing training library, workshops and one-on-one sessions.
Get on the inside here: https://bit.ly/VIPSUPERSTAR
Monthly subscription: £45; no minimum term; cancel anytime.
If you'd like to chat about my digital marketing coaching, training or done-for-you SEO services, please schedule a free consultation call on my website: https://www.paulculshaw.com/contact/