Freeths joins Elsie’s Story in supporting Vortex Cheer’s new home
Vortex Cheer, a cheerleading and dance school based in Southport, has officially opened its new premises at AK Business Park thanks to the support of Elsie’s Story and Freeths.
Elsie’s Story is a charity set up in memory of Elsie, who was one of the youngest victims of the tragic Southport attacks in July 2024.
The charity’s generous donation funded essential equipment and mats for the school, while Freeths provided pro bono legal advice to secure the lease, enabling Vortex to expand and continue offering classes for children and young people in the local community. Elsie herself was a member of Vortex Cheer, making the project especially meaningful.
To assist with the move, Freeths Real Estate Director Mark Alexander offered his expertise on the lease arrangements to support the school’s growth and community impact. Mark first connected with Vortex during a summer colour run in aid of Elsie’s Story and pledged his support to help the school secure its new home.
Reflecting on his work, Mark Alexander said: “It’s been a great privilege to help Vortex Cheer secure their new home. Their work brings joy and confidence to young people, and supporting them, alongside Elsie’s Story, felt like a meaningful way to give back to the community.”
Aime Cruickshank, Head Coach and Owner of Vortex Cheer, added: “Thank you doesn’t quite cover how grateful we are for the support from Freeths and Elsie’s Story. Without it, we would still be limited to shared facilities, with equipment in storage and no space the girls could truly call their own.
“Having our own home has completely changed things. Some of our athletes are now able to be here five days a week simply because we have the space. It has given them a safe, happy place where they can grow in confidence, make memories and feel part of something special.
“We’re also proud to be honouring Elsie’s legacy in our new home, which means so much to everyone at Vortex.”
This project reflects Freeths’ ongoing commitment to pro bono work and community engagement. Across the firm, teams regularly provide free legal advice to charities, social enterprises and community initiatives, ensuring that those making a positive impact have access to the legal support they need.
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ABOUT FREETHS
Freeths is a top 50 commercial law firm, trusted by leading private and public sector clients including Centrica PLC, ENGIE, Aldi, Mercedes-Benz UK, Tarmac, Experian, and Lloyds Bank.
Recognised for its landmark High Court victory for 555 sub-postmaster clients against the Post Office – one of the most significant miscarriages of justice in British legal history – Freeths continues to advise on the subsequent GLO and Horizon Convictions Redress compensation schemes.
As a certified B Corporation (B Corp), Freeths is committed to responsible business practices, demonstrating its focus on delivering the highest standards of environmental and social impact, governance and inclusion. This commitment is reflected in accolades such as Diversity Champion status from Stonewall, Gold accreditation from Investors in People (2025), Tommy’s Champion status (2025), and recognition as a Top 30 Employer by Working Families (2025). Freeths is also featured in the Legal 500 Green Guide 2026 for its sustainability leadership.
An award-winning firm, Freeths has been named Law Firm of the Year at the City AM Awards 2025 and the Legal Business Awards 2024, and was runner-up for UK Firm of the Year at The Lawyer Awards 2025.
