MagnifyB and ShareSmart Announce Strategic Partnership to Enhance Support for Accountants and SME Clients!
We are pleased pleased to announce a new strategic partnership between MagnifyB, a leading business-growth enablement platform for SMEs, and ShareSmart, an innovative collaboration and compliance technology provider widely used by accountancy practices across the UK.
The partnership brings together two complementary capabilities: MagnifyB’s strengths in digital business-planning, performance insight, and scalable advisory tools, and ShareSmart’s secure communication, file-sharing, and workflow management solutions for accountants. Together, the companies aim to provide a unified ecosystem that makes it easier for accountants to deliver higher-value advisory services while helping SMEs gain clearer visibility and control over their growth journey.
Simon Groom, CEO of MagnifyB, said the collaboration reflects a shared mission to “empower advisers and business owners with practical, technology-driven tools that simplify decision-making and accelerate sustainable growth.”
He added, “Accountants are increasingly expected to be strategic partners to their SME clients. By integrating MagnifyB’s growth-focused platform with ShareSmart’s trusted communication tools, we’re making that advisory role easier, more efficient, and more impactful.”
Echoing this vision, Steve Edge, Managing Director of ShareSmart, noted that the partnership aligns with ShareSmart’s commitment to improving clarity and reducing friction in day-to-day practice management.
“Accountants want to spend more time on value-adding work and less on administrative tasks. By working with MagnifyB, we’re enabling firms to move seamlessly from compliance work to strategic advisory conversations, all within a secure and intuitive digital environment,” he said.
The integration is expected to benefit a wide range of organisations across Greater Manchester and beyond—particularly small and medium-sized enterprises seeking structured guidance, and accountancy firms looking to expand their advisory services without increasing operational burden.
This collaboration represents a positive step toward strengthening the region’s business-support infrastructure and fostering a more connected, digitally enabled professional-services ecosystem.