The Gen Z retention crisis behind the headlines
According to 2025 research from Bupa, 45% of Gen Z workers would consider leaving their role for better mental health support. That figure alone should shift how we frame this conversation, not only as a wellness initiative, but also as a retention crisis with measurable business consequences. The Resolution Foundation and Health Foundation report that one in three young people across the UK now experience mental health symptoms, a sharp rise from one in four just over two decades ago. For employers, understanding these rising rates among younger age groups isn’t optional - —it’s essential to workforce planning.
The question facing employers isn’t whether Gen Z’s mental health matters. It’s whether your organisation has the infrastructure, culture, and commitment to respond before your most talented young workers walk out the door.
The Retention Crisis Behind the Headlines
Generation Z - —broadly those born between 1997 and 2012 - —entered the workforce with expectations shaped by fundamentally different circumstances. Where previous generations often accepted that wellbeing was secondary to professional advancement, Gen Z treats mental health as non-negotiable. These generational differences aren’t merely attitudinal: when compared to older workers entering the job market decades ago, today’s young adults face measurably distinct challenges. They expect transparency, demand flexibility, and won’t remain in environments that sacrifice their psychological safety for productivity targets.
Bupa’s 2025 research reveals that 38% of Gen Z workers experience work-related loneliness, while 21% report receiving no mental health support from their employer. Most concerning: 45% are actively weighing whether to leave in pursuit of better support.
Why Gen Z Faces Different Pressures
This generation inherited economic uncertainty, student debt, and rising housing costs, all within an always-on digital culture that collapses work-life boundaries. As digital natives, young adults in this age group navigate constant social media exposure that encourages comparison and can increase anxiety. Add climate instability, political turbulence, and a pandemic that disrupted foundational independence-building years, and their struggles become clear.
UNICEF’s research finds that 60% of young people feel overwhelmed by world events, 40% experience stigma discussing mental health, and half don’t know where to access help. McKinsey’s analysis reveals that young women report struggles at twice the rate of their male counterparts. Studies show youth mental health problems—particularly anxiety and depression—have risen faster for this generation compared to previous age groups at similar life stages. The workplace often intensifies rather than alleviates these stressors, as hybrid models have left many feeling isolated during the career stage when mentorship is most crucial.
Why Traditional Benefits Fall Short for Gen Z’s Mental Health
Most workplace mental health programmes were architected for a different workforce. Annual health screenings, generic Employee Assistance Programme hotlines, reactive crisis interventions—these tools emerged when mental health discussions happened privately, if at all. Gen Z experiences work differently and evaluates employer commitment through an entirely new lens.
Bupa’s finding that 21% of young workers receive no mental health support reveals one dimension of the problem. Yet even where support exists, accessibility remains elusive—UNICEF’s research shows half of young people don’t know where to find help, suggesting challenges around discoverability and trust. Survey data and study findings consistently demonstrate that utilisation rates for traditional mental health programmes remain low among younger employees who perceive these resources as outdated or stigmatising.
Traditional benefits design relied on competitive benchmarking: analysing what similar organisations offer, then matching or marginally exceeding. This perpetuates outdated models by definition. Gen Z requires employee benefits addressing preventative mental health, daily stress management, authentic work-life balance for Gen Z, and social connection. Emergency helplines matter, but they’re insufficient when the challenge is chronic strain rather than acute crisis.
Mental Health UK documents another crucial barrier: declining comfort among younger workers when discussing stress with managers. Pair that with UNICEF’s finding that 40% of young people experience stigma around mental health, and the problem crystallises. Offering support means little if using it feels professionally risky. Effective programmes don’t treat mental health as an individual medical issue: they recognise it as embedded in workplace culture, management practices, and organisational priorities.
What Gen Z Workers Expect—And What Actually Works
Gen Z isn’t asking for revolutionary accommodation—they’re demanding what research shows improves outcomes for everyone: accessible resources woven into daily operations, cultural change that makes vulnerability safe, and flexibility recognising that wellbeing and productivity aren’t opposing forces.
The University of Nottingham establishes a direct correlation between manager training and improved retention. When line managers recognise early stress indicators and respond with empathy, the impact cascades through teams. Yet Mental Health UK shows many young workers still hesitate to raise concerns, meaning training alone won’t suffice. Psychological safety requires sustained cultural work.
The most effective interventions anticipate issues rather than waiting for breakdowns, integrate into workflows, and address comprehensive needs beyond clinical diagnosis. McKinsey found that 22% of Gen Z workers use digital mental health programmes, with four in five reporting meaningful benefits. Mental health apps designed for younger users offer privacy and convenience that traditional Employee Assistance Programmes lack. Yet technology alone doesn’t suffice, as young workers simultaneously seek authentic human connection and work aligned with personal values. Notably, while young women access these resources more frequently, young men often face additional barriers around stigma, making it essential to design interventions addressing these differences within the Gen Zers demographic.
Implementation might include enforcing boundaries around after-hours communication to improve work life balance, establishing flexible working policies for Gen Z that grant autonomy, and removing administrative friction that drains cognitive space. When hiring Gen Z talent, don’t forget that candidates evaluate whether stated values match lived culture.
How Circles Supports Gen Z’s Mental Health
Most workplace stress doesn’t originate from core job responsibilities—it accumulates from administrative tasks consuming evenings, appointments requiring coordination, errands competing with rest.
Circles’ digital concierge service handles time-consuming personal tasks, from appointment scheduling to travel arrangements, home repair coordination, and errand management, returning cognitive bandwidth when employees need it most. For Gen Z workers navigating demanding roles alongside financial pressures, this preventative approach reduces stress before it compounds into a crisis.
The model aligns with what Gen Z values: digital-first accessibility through familiar channels, personalised support adapting to individual circumstances, and demonstrated commitment to work life balance support. This connects to broader workplace hospitality management principles: extending genuine care to employees builds loyalty rooted in authentic reciprocity.
The Business Case: Metrics & Investment
When Bupa documents that 45% of young workers would leave for better support, the financial implications are clear. Retention crises carry measurable costs—recruitment expenses, onboarding inefficiencies, lost institutional knowledge.
The University of Nottingham links manager training to retention outcomes, while workplace wellbeing research shows 57% of employees cite wellbeing programmes as influencing decisions to stay. Beyond retention, supporting wellbeing enables engaged presence that drives innovation while building reputations that attract talent. When you promote employee benefits effectively, that reputation translates into recruitment leverage.
Track the indicators that matter: service uptake among Gen Z, early-career turnover, pulse survey stress levels, and psychological strain-related absenteeism. Monitor access rates to mental health resources and care pathways to ensure younger employees actually use available support. These metrics reveal whether investments produce returns. Organisations succeeding with Gen Z’s mental health equilibrium will cultivate environments where people across generations thrive.
For more information visit Circles UK: Workplace Concierge & Employee Services