Why we don’t use AI to create your communications strategy

AI is brilliant at giving you a quick starting point. Ask it for a marketing or communications strategy and it will deliver something in seconds. And that’s exactly the issue. It creates content based on patterns rather than people, relationships, nuance, emotion or the reality of your organisation.

At Purple Tree Communications, we’re often asked by prospective clients why they should hire us when AI can “do the same thing”. The truth is, it can’t. We’re not comparing apples with apples here.

A strong communications strategy is built on understanding your world: your pressures, politics, priorities and possibilities. An important tool that recognises the wider context of your business and your industry, a communications strategy should consider your challenges and opportunities, setting the right foundation for clear, consistent and credible communications, enabling growth.

AI can’t see what’s coming down the track. It can’t sit with your team, read the room, or identify what’s really causing a problem. It can’t tell you what to stop doing, what to elevate or how to change direction with confidence.

Partnering with Purple Tree Communications will bring you clarity and consistency. We use our knowledge and networks to achieve that, helping to unveil the whole picture. We bring credibility that’s grounded in experience, judgement and the ability to ask the right questions – in fact, we’ll ask all the questions you never thought of. And we’ll create a strategy fit for your business, not a generic version.

AI will get you so far, but working with us will get you further. If you want to be more visible, trusted and truly ready for growth, we’re here to help you cut through the noise with a strategy that feels human, thoughtful and unmistakably yours.