Specialist PR consultancy, Smith Goodfellow, has announced a free webinar for construction firms, hosted in partnership with Greater Manchester Business Growth Hub.
Taking place on 20th November at 10am, the 90-minute webinar titled ‘Communications That Convert: Positioning Your Brand for Bigger Opportunities’ aims to address the communications gap that many businesses in the built environment struggle with.
Having seen first-hand how often construction businesses miss out on valuable opportunities due to a lack of strategic communications, Smith Goodfellow hopes to offer insight and practical tools to webinar attendees.
Facilitated by Jen Heil, Director of Business Development at Smith Goodfellow, the webinar will focus on how effective communication supports commercial success and will cover important topics such as;
• Communications as a compliance & risk mitigation tool
• Understanding the buyer’s perspective
• Building credibility through content
• Case studies that sell
• Aligning communication strategy with tendering requirements
• LinkedIn strategies to support lead generation
Free resources and templates will be shared after the webinar to enable easy, practical implementation of the strategies discussed, and attendees are also invited to book a free 30-minute consultation call with Smith Goodfellow to identify priority areas and how these communication tools can be tailored to your business needs.
To sign up for the webinar, please visit the event registration page: https://events.zoom.us/ev/AltcgHKpLd1vicdhEQ9IVIyLQaZmfn5l7N_UuyxLWYemJK2b107o~AkTwbT1qznGEZ2MPX37QwJVpCFVTtjn7PUw1UhiBYFW9cP5Raej-cJvnUA
Smith Goodfellow is a PR, marketing and creative consultancy specialising in construction and the built environment. With over 45 years of experience in the sector, they work with a range of clients both here in the UK and around the world. Smith Goodfellow won Small Business of the Year at the 2025 GM Chamber of Commerce Excellence Awards. This year they have also been shortlisted as finalists for Best Brand and Positioning at the prestigious Construction Marketing Awards, where they have previously won in the Strategic Planning and Management category.
To learn more about Smith Goodfellow, please visit their website here: https://www.sgpr.co.uk
GM Business Growth Hub is the Greater Manchester business support organisation. They exist to make life better for communities across the city-region by unlocking potential in businesses that want to achieve more. They offer a wide range of services from workforce development and innovation through to sustainability and sales.
To find out more about GM Business Growth Hub, visit their website here: https://www.businessgrowthhub.com/