Autotrader Recognises Swansway’s Commitment to Exceptional Customer Experience
Swansway Motor Group is proud to announce that a number of its dealerships, including those under the Motor Match brand, have been recognised as Highly Rated in the prestigious Autotrader Awards 2025.
This recognition highlights the group’s ongoing commitment to delivering exceptional customer service, with multiple sites across the UK meeting the criteria set by Autotrader, one of the UK’s most trusted automotive marketplaces.
Seven of Swansway and Motor Match dealerships have been awarded Highly Rated status, reflecting the power of positive customer reviews and the group’s customer first approach.
As seen in the State of the Nation article by JudgeService, 29% of car buyers say they use review websites to get inspired for their next vehicle purchase, a figure that’s even higher than those who turn to family and friends.
With so many people relying on online reviews before making a purchase, these awards serve as a powerful certification of Swansway’s consistent dedication to customer satisfaction.
John Smyth, Director at Swansway Motor Group shared: “Being recognised as Highly Rated by Autotrader is not just an award, it’s a reflection of the trust and loyalty our customers have in us. We're incredibly proud of the teams across our dealerships for their daily commitment to going the extra mile.”
Autotrader’s Highly Rated status is awarded based on:
- Consistently high customer review scores
- Regular engagement with customer feedback
- A track record of delivering outstanding service
This year, Swansway sites such as BYD Crewe, CUPRA Oldham, Oldham Volkswagen, Stoke Audi, Volkswagen Van Centre Wrexham, Wrexham Volkswagen and Motor Match Crewe have demonstrated these values in action.
John Smyth continued: “We focus on making the car buying experience as smooth and enjoyable as possible for all our customers who come through the door. This recognition means a lot to the team and we’ll continue striving for excellence every day.”
As one of the UK’s leading dealer groups, Swansway’s success is built on strong values, caring, honest and proud, with a genuine passion for helping people find the right car and making every customer feel special.
The Highly Rated recognition from Autotrader is another step in reinforcing Swansway’s role as a trusted name in the industry. Swansway Motor Group
Swansway Motor Group is a family owned and run business with 30 locations across the North West and Midlands. Founded in 2003, Swansway represents some of the world’s leading automotive brands and is committed to delivering exceptional customer service, community engagement and a forward thinking approach to the future of mobility. Learn more at www.swanswaygarages.com.