In a world of over polished job ads and corporate waffle, today’s candidates are craving something real. In this engaging, behind-the-scenes webinar, we’ll explore how the most trusted employer brands aren’t built on buzzwords - they’re built on truth. We’ll uncover why authenticity is your biggest competitive edge, how to spot when a brand message is falling flat, and what it really takes to win hearts and applications in a noisy job market.
We’ll also dig into the growing power of employee-generated content (EGC) what it is, why it matters, and how you can use it to build trust, show culture, and create marketing that actually resonates. Expect real-world examples, practical tips, and a few myth-busting moments. Whether you’re dreaming of a career in recruitment marketing, employer branding, or just want to understand how modern brands earn (and keep) loyalty, this session will give you a fresh and honest take on how stories from the inside shape success on the outside.
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