The Route to a Successful Marketing Strategy

Date: 20/03/2024
Author: Paul Culshaw
Company: Paul Culshaw Coaching

Success in marketing starts with the (real) need for strategy.

Because the principle of effective marketing is found in your daily activities being guided by an overarching plan of action.


πŸ‘‰ It all starts with evaluating and auditing your CURRENT business performance.


πŸ‘‰ Review Your Revenue Requirements
πŸ‘‰ Understand Your Target Audience
πŸ‘‰ Optimise Your Marketing Message
πŸ‘‰ Plan Your Offers & Services
πŸ‘‰ Plan Your Marketing Content
πŸ‘‰ Plan and Your Funnels

My approach was honed from my time working in corporate marketing (N Brown) and agencies in Manchester's Northern Quarter. I found that a successful marketing strategy for all sizes of companies also needs to include the four pillars of digital marketing:

1️⃣ Social media
2️⃣ Content marketing
3️⃣ Email marketing
4️⃣ SEO

Learning and engaging with all four pillars means you not only create a strong, holistic marketing strategy but also a multi-layered visibility strategy.

A strategy that gets you found more online, shines a light on your expertise, and ultimately gets you results.

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Would you like more guidance with your marketing strategy? Book a no obligation Zoom chat with me at